Nothing works anymore: Why B2B needs a new playbook
Date & Time
Tuesday, May 23, 2023, 10:20 AM - 10:50 AM
Are you feeling like your marketing has become less effective? Like your digital, content, and email campaigns are not creating the same amount of pipeline as they have in the past?
The marketing playbooks we’ve used for years just aren’t working. Buyers are numb to our traditional tactics.
In this session, Jon Miller, former cofounder of Marketo, and CEO at Engagio, will share his new playbook based on what works at Demandbase. It's filled with account-based techniques that are working today, including focusing on the right accounts, conditioning the market to your solution, and engaging the right accounts at the right time with the right plays. And he'll make you groan with some bad dad jokes as well.