Starting right now, any B2B marketer in any industry can begin using powerful AI tools like ChatGPT to significantly improve their productivity, creativity, and performance. 

In this highly actionable talk, Marketing AI Institute's Mike Kaput shares specific ways B2B marketers can leverage ChatGPT and other AI tools for targeted B2B marketing use cases. In the talk, you'll learn:

• Why AI is fundamentally different from the software you already use—and what that means for your work.
• How to identify AI use cases in your B2B marketing work, along with examples of how real B2B marketers are using the technology.
• 11+ recommendations of AI tools to begin exploring across high-impact use cases.