Marketing is getting ever-more digital and measurable, and yet most marketers still struggle to get beyond high level metrics like traffic and engagement to understand the impact of their marketing on the quality and quantity of leads. In this session, get the checklist that every team must implement to power marketing decision-making through more relevant measurement and smarter analysis.

Takeaways:

What are the processes and systems that are needed to help your team connect the data dots

How to build a holistic measurement program that’s proactive, not reactive

How to surface the kinds of data that can serve as the backbone of a powerful thought leadership program