Creating a unified funnel for better visibility and flexibility
Date & Time
Wednesday, May 24, 2023, 12:05 PM - 12:35 PM
Jon Russo

Join us for a conversation around how HqO was able to improve sales and marketing productivity and conversion with action-based insights, how HqO drives sales and marketing alignment with scalable automation and processes, and how they enabled martech platform ROI faster than they expected.

You will learn:

1. How to align sales and marketing to facilitate clean and reportable handoffs

2. How to reconfigure sales structure, alignment, and lead routing to support pod development

3. How to transition from an MQL only model to one that can handle any go-to-market motion

Session Type