Name
Creating an intelligent ABM engine as innovative as criminals: Behind the scenes of an multi award-nominated programme from Digital Radish
Date & Time
Wednesday, May 24, 2023, 10:30 AM - 11:05 AM
Speakers
![Lorna Charlish](http://assets.swoogo.com/uploads/thumb/2408924-6401ddc70a2ac.jpg)
![Renaye Edwards](http://assets.swoogo.com/uploads/thumb/2408931-6401de6740d48.jpg)
![Christine Broomhead](http://assets.swoogo.com/uploads/thumb/2596719-645b9bab5ad33.jpeg)
Description
Digital fraudsters are hardly a group that deserve credit, but there's no denying the sophistication of their scams. Quantexa's Decision Intelligence Platform was the perfect defence against ever-evolving threats for some of the world's largest Retail Banks.
But getting this message in front of time-poor, hard to reach professionals would require an ABM strategy as creative and dexterous as the scammers themselves.
Join Digital Radish and Quantexa to for a step-by-step walkthrough of how to:
- Scale an ABM programme to deliver an increased level of personalisation and coordination of activity to more accounts
- Choose the right technology for ultra intelligence on account and person behaviour
- Make your abstract product/technology feel real in a creative way
- Leverage an omnichannel approach to drive successful ABX
- Integrate ABM with Demand-Gen effectively (it is possible)
Session Type
Presentation