Creating an intelligent ABM engine as innovative as criminals: Behind the scenes of an multi award-nominated programme from Digital Radish
Date & Time
Wednesday, May 24, 2023, 10:30 AM - 11:05 AM
Lorna Charlish Renaye Edwards Christine Broomhead

Digital fraudsters are hardly a group that deserve credit, but there's no denying the sophistication of their scams. Quantexa's Decision Intelligence Platform was the perfect defence against ever-evolving threats for some of the world's largest Retail Banks.

But getting this message in front of time-poor, hard to reach professionals would require an ABM strategy as creative and dexterous as the scammers themselves.

Join Digital Radish and Quantexa to for a step-by-step walkthrough of how to:

  • Scale an ABM programme to deliver an increased level of personalisation and coordination of activity to more accounts
  • Choose the right technology for ultra intelligence on account and person behaviour
  • Make your abstract product/technology feel real in a creative way
  • Leverage an omnichannel approach to drive successful ABX
  • Integrate ABM with Demand-Gen effectively (it is possible)
Session Type