Digital fraudsters are hardly a group that deserve credit, but there's no denying the sophistication of their scams. Quantexa's Decision Intelligence Platform was the perfect defence against ever-evolving threats for some of the world's largest Retail Banks.
But getting this message in front of time-poor, hard to reach professionals would require an ABM strategy as creative and dexterous as the scammers themselves.
Join Digital Radish and Quantexa to for a step-by-step walkthrough of how to:
- Scale an ABM programme to deliver an increased level of personalisation and coordination of activity to more accounts
- Choose the right technology for ultra intelligence on account and person behaviour
- Make your abstract product/technology feel real in a creative way
- Leverage an omnichannel approach to drive successful ABX
- Integrate ABM with Demand-Gen effectively (it is possible)