WORKSHOP | Making the case: How to integrate influencers into your B2B marketing strategy
Date & Time
Wednesday, May 24, 2023, 8:00 AM - 9:00 AM
Ashley Zeckman

2023 has been a wild ride. The world of B2B has been disrupted in a very major way. And many of you, find yourselves trying to find creative ways to reach bigger goals, with fewer resources. So how do you do more with less?

Partnering with influencers can be an incredibly efficient and cost-effective way to scale marketing efforts. However, many stakeholders are sceptical about adding new tactics to marketing plans. Here’s the good news, there are an incredible number of ways to integrate influencers into the campaigns and programs that you already have planned. 

You will learn ways to: 

  • Phase your influencer marketing approach
  • Map content tactics to objectives 
  • Nurture & grow influencer relationships 
  • Build your influencer marketing strategy 
  • Get stakeholder buy-in
Session Type