Name
Marketing's role in creating an inclusive future: Workforce + supplier diversity
Date & Time
Wednesday, May 24, 2023, 1:50 PM - 2:20 PM
Karen McFarlane
Description

DEI and authenticity are the buzzwords of the day, but not everyone knows how to achieve it. This lack of confidence results in an uncertain dance between appreciation, appropriation, performative action, cancel culture, and allyship. So, how can marketers use their strategic prowess to build an inclusive brand that strikes the right chord and speaks to the hearts and minds of their community?

You will learn:

- Why CMOs play a critical role in driving DEI

- How to partner with Chief Diversity Officers and Procurement teams to drive change

- Key takeaways and insights from your peers on their everyday successes and challenges

- A framework for progress

- A copy of the 2023 inclusive marketing report

Session Type
Presentation