Marketing Operations teaches us the “holy trinity” of People, Process, and Systems.. but how does that translate into the greater marketing organization? This session dives into how we can use the power of systems thinking to accelerate our return on time, investment, and ultimately support the bottom line.

You’ll learn:

• How to set up a working system for agility
• Signs it’s time to take a hard look at your processes
• How to create a talent inventory
• How to measure success to prove value in your new process