The session explores marketing strategy – and how companies take the big swing for the fences when repositioning a company while still delivering on activities like lead generation. The session explores marketing’s value along the lines of two primary vectors – a firm’s evaluation multiple and EPS. In the conversation Phil plans to demonstrate - through case studies and past experiences - how marketer’s actions translate into both metrics and the importance of purpose and passion in that business mix. Marketing stories from experiences sponsoring global football with Manchester United to his current mission around sustainability and saving the planet.