WORKSHOP | How can marketing and marketing ops better support sales in a changing environment?
Date & Time
Tuesday, May 23, 2023, 1:00 PM - 3:30 PM
Pam Didner

With a tough business outlook ahead, marketing and marketing ops are struggling to prove their ROIs. One of the best ways to show an instant impact of your teams and efforts is to directly tie to the sales team and/or sales activities. There are many ways that you can support or enable sales. Pam Didner, author of Effective Sales Enablement and Global Content Marketing, will share with you the creative and actionable ideas that you can implement after attending this workshop.

You will learn:

- Understand salespeople's mindset and their challenges

- Identify gaps and opportunities that you can enable your sales

- Craft a workflow to build a process if you need to integrate martech and sales tech

- Learn how to quantify and communicate your contribution to sales

*Be sure to book on to this workshop as spaces are limited*

Session Type