Creating a unified, integrated global marketing team for one of America's fastest growing companies
Date & Time
Tuesday, May 23, 2023, 2:20 PM - 2:50 PM
Kyle Brigham Brian Bourke

As a leading global B2B logistics organization with aggressive growth goals, creating, leading, and maintaining an expert marketing team can be challenging. How do you manage multiple, hyper-focused partners to drive bottom-line results? How do you create a culture of collaboration, unifying your marketing teams with internal stakeholders and business initiatives? 

SEKO Logistics has created a collaborative environment and structured workstreams to clearly define roles and responsibilities, identify opportunities for cross-partner collaboration, and optimize workflows to execute strategy and tactics cohesively across teams. 

All teams work together regularly to execute campaigns and evergreen strategies. SEO integrates with PR to capitalize on linking opportunities and content. Paid Social works with Design to create and approve imagery. Paid Media works with Web Dev to create and optimize landing pages. All teams have clearly defined workstreams to ensure maximum efficiency.

Big goals mean tight execution. Ensuring you have the proper teams, processes, and governance in place are the only way to grow effectively and with purpose.

Things you’ll learn during this session:

  • The benefits of integration across multiple marketing teams, channels and partners

  • Key lessons learned in creating a collaborative environment and its impact on performance

  • The challenges of managing diplomacy across multiple, hyper-focused, competitive partners

Session Type