This session will present marketing organization structure options, the critical marketing skill sets that should be included in all organizations, how to collaborate with key constituencies (especially sales), and real life examples from a range of industries.

Key takeaways:

1. Consider a range of organizational structures and select the one that makes the most sense for your business
2. Determine the skill sets you need / accountabilities
3. Hire/train the right people for the right seats
4. Collaborate and communicate early and often with sales