We’ve become confused!
We are living in times of consumer, business and marketing crisis. We are either swaying towards cutting marketing budgets, turning to short-term activations to meet sales targets or chasing the latest shiny and new metaverse technology. Now is the time to bring clarity back to marketing and helping businesses and their brands grow, focussing on the fundamentals, not the fads!
In this session for senior strategic marketers, Mani Sian from The Croc will challenge your assumptions on your annual paid media investment and guide you with proven principles on how to build more bang for your buck.