Influencer Marketing has taken a hot seat for B2B brands with 86% saying their programs are successful. But is working with external thought leaders enough? Research shows that employee content sees 8X more engagement than content shared on brand channels. Growing influence from within is becoming an important differentiator and priority for B2B brands to build credibility with customers, industry thought leaders and improve sales conversations.
In this presentation from Lee Odden, editor of the B2B Influencer Marketing Report and CEO at TopRank Marketing, you'll learn:
- Use cases for developing internal influence with employees and executives
- Ways to partner internal SMEs with industry experts to grow brand influence
- Top content formats that build executive influence and influence sales