B2B marketers that prioritize audience-first storytelling and video as the cornerstone of their content strategies will win the business of the future.

Brace yourself as James Soto, INDUSTRIAL founder and CEO, gives a fast-paced look at what B2B technical products and services storytellers are doing to break through the noise, capture the imagination, and compel audiences to take action. 

In this session, you get a first-hand view of the rise of creators of original manufacturing content and the playbooks they are using to drive measurable business results.   

In this session, you will:

• See the power of story and video in action.

• Hear why B2B marketing must gradually shift to B2B entertaining.

• Get a feel for what creators of original manufacturing content can teach all B2B marketers.

• Download the data that supports adding branded entertainment to the B2B marketer's toolkit.

This session is perfect for the B2B marketers who need to take note of the Industrial Marketer's playbook. Don't miss the opportunity to learn from the best and take your B2B marketing and storytelling efforts to the next level!