Name
The future of content in B2B marketing
Date & Time
Wednesday, May 24, 2023, 2:15 PM - 2:45 PM
Speakers
Description
You've heard it before: the buyer journey has changed and B2B buyers are now in control. Oh and your CEO wants to see greater ROI from Marketing, like yesterday!
That's why ROI-focused content is the key to solving both challenges in 2023. But it's going to require a change in mindset, a focus on your buyers, and the courage to fight for ROI-producing content over the promotions no one wants.
Join veteran B2B Marketing expert Michael Brenner to learn practical steps you can take right now to start meeting buyer needs and your CEO's expectations.
You will learn:
- Considerations for AI's role in the future of B2B Marketing
- The difference between Marketing with content and real Content Marketing
- A list of practical things you can implement right now to start to meet buyer needs
- How to measure ROI from your marketing activities