How to win big returns by marketing to superior audiences – with case studies
Date & Time
Wednesday, May 24, 2023, 11:25 AM - 11:55 AM
Izzie Rivers

We’ve all been there. Your GTM action plan has been frameworked. Your content has been created. Now you need to deliver it to the right people at the right time to get the results that you need.  But who are they? How do you define your target audiences across channels to make sure you’re delivering your communications effectively?

As brands seek to deliver against the rising pressures from Sales and the Board, media delivery has been thrown under the spotlight. MQLs just don’t cut it, it’s all about Sales pipeline and revenue driven from integrated engagement to demand campaigns. Your media at scale needs to be very carefully balanced against activation that delivers specific, measurable results to win against the competition.

In this session, Izzie Rivers from Realm B2B will discuss how to identify and build the right audiences across channels to deliver bigger returns from your investment.

Izzie will demonstrate this via three client case studies:

•            How HPE delivered an integrated Persona to ABM audience approach.

•            How Algolia drove greater audience segment focus for greater returns.

•            How Okta activated against a specific vertical ABM pilot.