Name
Keynote | ABM now: The unifying force for customer-centric growth
Date & Time
Wednesday, November 5, 2025, 9:10 AM - 9:30 AM
Speakers

Description
Right now, the pressure is on for B2B marketers. They are under immense pressure to deliver new business pipeline, greater revenue contribution, and clear commercial impact — all with fewer resources. Boards are demanding more than just leads. They want strategic impact, revenue accountability, faster time-to-value.
To meet this moment, marketers must evolve — stepping up as Commercial Marketers with the six essential skills:
- Market Insight
- Strategic Thinking
- Financial Acumen
- Analytical Thinking
- Agile Decision-Making
- Communication & Influence
There is no better proving ground for these skills than Account-Based Marketing, which provides the ‘operating system’ for commercial marketer.
Session Type
Presentation