Opening: The Pressure is On In today’s volatile environment, marketers are under immense pressure to deliver more new business pipeline, greater revenue contribution, and clear commercial impact — all with fewer resources. Boards are demanding more than leads. They want strategic impact. Revenue accountability. Faster time-to-value. To meet this moment, marketers must evolve — stepping up as Commercial Marketers with the six essential skills: Market Insight Strategic Thinking Financial Acumen Analytical Thinking Agile Decision-Making Communication & Influence And there is no better proving ground for these skills than Account-Based Marketing, which provides the ‘operating system’ for commercial marketer.