Right now, the pressure is on for B2B marketers. They are under immense pressure to deliver new business pipeline, greater revenue contribution, and clear commercial impact — all with fewer resources. Boards are demanding more than just leads. They want strategic impact, revenue accountability, faster time-to-value.

To meet this moment, marketers must evolve — stepping up as Commercial Marketers with the six essential skills:

• Market insight
• Strategic thinking
• Financial acumen
• Analytical thinking
• Agile decision-making
• Communication & Influence

There is no better proving ground for these skills than Account-Based Marketing, which provides the ‘operating system’ for commercial marketer.