Trust is the biggest issue facing B2B marketers in the late 20s, mainly due to the exponential rise in the use of AI, which is making it harder and harder for buyers to find the information they need from the sheer wall of content ‘noise’ – as well as providing opportunities for nefarious actors.

Strategic thought leadership is the most powerful and effective means for marketers to build trust and influence buyers – but it’s expensive, complex and time consuming, and that puts many brands off. So how are marketers using AI to break down the barriers to strategic thought leadership, and in turn address the trust crisis which AI itself has helped bring about?

In this session, we’ll explore both the challenges and opportunities that AI is creating around though leadership, how the technology is continuing to evolve to push back the boundaries of what’s possible in the future, and how leading B2B brands, marketers and agencies are using it now to drive successful thought leadership.