Please note that VIPs and Propolis members have priority access to this session. All other delegates will be able to attend on the day on a first-come first-served basis.

Dive into the future of ABM in this insightful, interactive workshop, led by Inflexion Group’s Senior Consultant Dorothea Gosling. Together, we will delve into a reimagined 5-step ABM process, leveraging cutting-edge AI capabilities. Through collaborative exercises, you'll discover innovative ways to generate insights, personalize outreach, drive engagement, and achieve better business results. Whether you're dealing with data overload, struggling to scale personalized outreach, or aiming to stay ahead of the competition, this workshop offers actionable insights. As a bonus, we will summarise the workshop outputs and share this with session participants after the event.

Drawing on years of hands-on experience delivering business results through the meaningful and smart use of technology in ABM, Dorothea will equip you to use genAI ethically in your ABM programme.

Don't miss this opportunity to future-proof your ABM strategy and gain a competitive edge in the AI-driven marketing landscape.

What will the audience learn?

• Considerations for ethically integrating GenAI into each step of the ABM process
• Practical techniques for AI-driven insight generation, content creation, personalization and engagement.
• Best practices for responsible AI adoption in marketing

In this interactive workshop, attendees will learn how to ethically leverage Generative AI in ABM to help scale across more accounts and drive better business results.