End the turf wars. Build unbreakable partnerships:
Sales and marketing teams shouldn't be fighting each other; they should be fighting for the customer together. This session reveals battle-tested techniques from actual warzones, adapted for organisational challenges.

Right now, organisations cannot afford internal friction that slows revenue, misaligns
priorities, and weakens ABM results:
Discover how to move from entrenched positions to shared interests, replace toxic assumptions with structured dialogue, and build sustainable trust through proven frameworks. When teams stop fighting each other, they focus entirely on the customer.

Who for:
Sales leaders, marketing directors, and ABM professionals ready to end the internal war.

What attendees will learn:
• How to identify and remove hidden barriers between sales and marketing
• Practical methods for building long-term trust and alignment, establishing structured
dialogue
• How to apply lessons from high-pressure environments to everyday business
challenges

Key takeaway:
Attendees will leave with actionable strategies to transform sales and marketing
relationships into a unified, customer-focused force.

Yeshim Harris brings an unorthodox mix of executive leadership and frontline conflict- resolution experience, turning battle-tested strategies from war zones into practical tools for business. She knows how entrenched silos destroy results and shows teams how to build trust, enforce accountability, and collaborate under pressure. Her frameworks are
unconventional, proven, and ready to deliver immediate impact for sales and marketing alignment.