Name
Small budget, big wins: The Power of 1:1 ABM
Date & Time
Wednesday, November 5, 2025, 11:25 AM - 11:55 AM
Speakers
Description
Join Lisa Cripps as she uses her 6 years of ABM experience to show that with the right strategy, you don’t need huge budgets or agency support to make an impact. The session will offer practical, inclusive tactics for marketers of all backgrounds—helping to democratise ABM and prove that success is possible, even with lean resources.
Session Type
Presentation