Name
ABM and the revenue operating cadence
Date & Time
Wednesday, November 5, 2025, 11:25 AM - 11:55 AM
Stefano Iacono
Description

You’ve got the strategy, the intent data, and the accounts. But without a strong revenue operating cadence, ABM efforts often stall short of impact. In this session, we’ll break down how to operationalise ABM into consistent pipeline and revenue by building an always-on rhythm across marketing, sales, and RevOps. You’ll walk away with:

  • A proven revenue operating model, including when to activate which team
  • A calendar template outlining the key meetings that drive alignment
  • Sample agendas for each touchpoint—so every meeting has a purpose A practical lens on target account selection that supports execution, not just strategy

Whether you're launching ABM or levelling up your execution, this session will help you embed accountability, focus, and momentum across your go-to-market teams.

Session Sponsor
6sense
Session Type
Presentation