B2B teams often struggle not because campaigns are poorly executed, but because the right stakeholders aren’t aligned on priorities leading to wasted effort, missed opportunities, and fragmented impact.

This panel will show you how to overcome these challenges by aligning internal teams, clarifying priorities across buying groups, and creating coordinated account-based campaigns that deliver results.

Get ready for an unfiltered exploration of stakeholder alignment in modern B2B marketing.

This dynamic panel brings together ABM and marketing experts to share the real stories behind their alignment strategies what’s worked and what hasn’t.

Together, they’ll pull back the curtain on how top-performing teams unite internal stakeholders and engage external decision-makers with impact.

Join us to gain practical insights from experts who’ve been in the trenches perfect for anyone looking to refine their own ABM approach, eliminate silos, and drive measurable growth.

Key themes include:

• Aligning on buying group priorities. Focusing on the right stakeholders within increasingly complex buying groups ensures resources are directed towards the highest-impact opportunities
   
• Orchestrating multi-channel campaign.  Exploring why integrated activation across channels amplifies engagement and reinforces messaging for complex buying groups
   
• Cross-functional communication and trust. Highlighting why transparent, ongoing collaboration between marketing, sales, and leadership is critical for shared accountability and faster decision-making
   
• Sustaining alignment as programmes scale – Demonstrating why maintaining alignment over time preserves momentum, maximises ROI, and adapts to evolving business goals