Name
ABM, AI & the box of light: the paradigm shift in ABM
Date & Time
Wednesday, November 4, 2026, 9:50 AM - 10:20 AM
Speakers
Description
ABM is undergoing a profound paradigm shift: programmes can scale infinitely, personalization has never been easier, yet buying groups are learning to ignore it.
Join Turtl CEO as we take a trip through time to unpack AI’s seismic impact on ABM programmes and what it means for the future of marketing.
You'll learn:
• what happens when AI makes personalization at scale free to all
• two integral lessons from history that will redefine ABM programmes
• what AI transformation means for ABM now and in the future
Location Name
Keynotes
ABM Maturity
Everyone
Session Type
Presentation