Nine in ten ABM teams now use AI for account research. Three in four use it to generate content. And almost none can serve more accounts, at more depth, than they could two years ago. That is the delivery gap, and it is widening as target account lists grow faster than the teams behind them.

The reason is that most AI sits in pockets. Individual tasks get faster while the programme's capacity stays where it was, and quality quietly thins as coverage increases.

Join Andy Johnson and Darryl Merkli of HUT3 to see what changes when agentic workflows are orchestrated across an entire ABM delivery framework: controlled, governed and human-directed at every gate. HUT3 has been running ABM programmes since 2010, from 1:1 through to 1:Many, and is ranked sixth in the UK for ABM by B2B Marketing. They built these workflows to solve their own delivery problem first.

Three real-world use cases from award-winning programmes provide the proof, alongside an honest account of what went wrong and the governance that exists because of it.

Real work. Real numbers. Real pains.