Now in its fourth year, The B2B Buyer Experience Report has tracked buyer behaviour through the rapid rise of generative AI and a fundamental shift in how people find, consume and act on information. This exclusive preview of the 2026 findings reveals how buying groups now research, build shortlists, establish preferences and engage vendors, before asking the question that matters for ABM leaders: if the way buyers buy has changed, have our strategies, signals and ways of working changed with them?

Session takeaway

Leave with a copy of The B2B Buyer Experience Report