ABM has matured into a distinct career path, yet most practitioners have never had a structured way to assess where their skills stand or where to focus next. This workshop puts a proven competency framework directly into your hands through a live exercise while giving you practical career advice to take away.

Inflexion Group's ABM Competency Framework has been developed with its Global ABM Leadership Forum, comprising senior marketers running some of the most sophisticated ABM strategies in the world. You will use it to assess yourself against the capabilities that define effective ABM practitioners today and see how your results compare to the room and the wider ABM community. We’ll also share career advice from leading ABM-ers, leaving you with a concrete view of your next development steps.

This one-hour workshop is designed for hands-on participation throughout. Expect to be doing, not just listening.

• Assess your skills (anonymously) against Inflexion Group's ABM Competency Framework
• See real-time results as individual scores build into a room-wide picture of strengths and areas for development across the group
• Benchmark against the wider ABM community, drawing on data from Inflexion Group's ongoing competency database
• Learn from real career stories, with practical advice from practitioners at different stages of their careers
• Leave with a clear view of which competencies to focus on next
   

What you'll take away

• A self-assessment you can use in your own development planning or performance conversations
• A  private view of how your skills profile compares to peers in the room and the broader ABM practitioner community benchmark
• Conrete advice from other ABM-ers on how to progress your career
• A personal action plan and framework you can return to and reuse as your career develops