Every ABM programme hits the same wall eventually: not enough content that actually speaks to specific accounts, personalisation that takes forever to do properly, and channels that don't quite reach the right people. This session is a chance to work through those problems with others facing exactly the same thing. Rather than a set of best practices delivered from the front, this is a working conversation. You'll swap what's actually worked (and what hasn't) with peers, compare notes on tools and processes, and leave with a few practical fixes rather than more theory.

You'll come away with:

• A clearer sense of where content and personalisation efforts are breaking down for others, and whether you're facing the same issues
• Practical ideas for scaling personalised content without a huge team or budget
• Ways others are choosing and prioritising channels for different account tiers
• Honest talk about where automation and AI genuinely help, and where they don't
• A few tricks for getting more mileage out of content you already have
• At least one thing you can go and try straight away
   

This is a working session, not a lecture. Bring your own examples and be ready to compare notes with the room.