Full Name
Emma McClellan
Job Title
Global Account Based Marketing Manager
Company
Cognite
Bio
Learn how Cognite’s ABM team redefined influence in a high-stakes sales environment, moving beyond vanity tactics to programs that drive real conversations. I’ll walk through how we integrate events, direct mail, and sales enablement into full-cycle motions aligned to revenue, all while shifting ABM from reactive support to strategic growth engine.
Speaking At
