Nicola Ray is CEO of Modern, an award-winning B2B marketing consultancy specialising in ABM strategy and implementation. With over 25 years' experience working with global brands including Broadcom, Kyndryl, Hexagon and Software AG, Nicola has witnessed firsthand where ABM programmes thrive - and where they fall short.

Nicola advises CMOs and marketing leaders on translating modern marketing vision into operational reality, with particular focus on breaking down the silos that prevent ABM from becoming a true business growth strategy. She's passionate about challenging the status quo and helping organisations move beyond ABM as a marketing-only initiative to embed it across sales, customer success and leadership.