With a foundation in International Relations, an MBA, and seven years of experience in Digital Marketing, Luisa brings a strategic, globally oriented approach to driving growth and delivering innovative customer engagement strategies. During the last 4 years at Roche Diagnostics, Luisa has engaged with over 15 affiliates across EMEA-LATAM, implemented impactful 1:1 and 1:few strategies, and supported the engagement with international key accounts, while shaping the future of Account-Based Marketing and Experience in the company.