Amanda is an accomplished marketing leader with over 15 years of experience in brand, communications and driving demand generation through global, and local, B2B marketing campaigns and data-driven account-based marketing. She has led initiatives that transform market perception, strengthen brand positioning, and accelerate growth in alignment with business strategy and goals. A passionate advocate for the power of insight-driven marketing, Amanda brings a collaborative and strategic approach to leadership – building trusted relationships across global organisations and striving to create teams that enjoy the journey as much as the result.