Paul Gibson is SVP International at Demandbase, a technology suite that helps B2B companies ensure all their Sales and Marketing Time, Budget and Resource is spent only on companies their business can, and indeed wants to sell to.
Paul brings deep expertise in GTM strategies tailored for Sales and Marketing leaders. With years of experience scaling GTM and ABM across global markets, at both Enterprises like Microsoft, Sage and start-ups including StrongView and Agilone, he leads efforts to help organisations align Sales and Marketing teams, utilise AI and data-driven approaches and optimise customer engagements, maximising impact and moving the needle on key metrics like Close Rates, Deal Velocity, ACV and Retention Rates.