Rafael Cathoud is the Strategic ABM Programs Marketing Manager for EMEA at Google Cloud. Backed by 14 years of marketing leadership and global sales program management at enterprises like Google, Microsoft, L'Oréal, and British American Tobacco, he specializes in building commercially driven marketing engines that convert business strategy into measurable revenue. He currently specializes in pioneering Agentic-Led ABM strategies, developing turnkey marketing campaigns and programs, and orchestrating high-impact customer experiences for Google Cloud’s major strategic accounts across Europe.