Orla Murphy is an ABM and go-to-market strategist. She's the founder of mavenB2B, an ABM growth consultancy working with mid and enterprise clients to develop and embed their right-fit operating model.
Across a 20+ year career spanning both client and agency side, she's devised multiple award-winning programmes, led teams driving 3x revenue growth, defended budgets and fought the daily demands for more MQLs! She's trusted by senior leaders to cut through complexity and offer practical solutions the whole business can get behind.
As an early adopter and a trainer on AI in ABM for B2B Marketing Propolis, she looks past the hype and is known for challenging the habit of chasing scale and automation before the strategic and commercial foundations are in place.
Orla is passionate about supporting marketing leaders and their teams to thrive in this rapidly evolving world of B2B marketing.