Inês Piçarro is an AI Transformation & ABM Manager at Tungsten Automation, where she leads the company's marketing AI transformation, from agent architecture and knowledge system design to organization-wide enablement reaching 2,000+ employees. Over the past year she has delivered Tungsten's first Marketing-owned AI capability at enterprise scale, architected the multi-domain Marketing Knowledge Base that powers it, and deployed workflow automations that eliminated 50+ hours of manual work per month across executive reporting, webinar operations, and post-event sales enablement. Her focus is outcomes, not generative content, and making AI accessible to marketers who need to build, not just to those who can commission the work. She was named Tungsten Automation's Employee of the Year 2025.