Claire has spent more than 29 years shaping brand, marketing and growth strategies for complex B2B organisations. As Managing Director of JPC, she has led major global programmes across enterprise technology and communications for organisations including BT, Viasat, NTT and SoftBank. In 2015, Claire devised and pioneered the rollout of BT’s ABM and Deal-Based Marketing programme, which went on to contribute more than £6bn in new business and ICV. More recently, she has led some of JPC’s most strategic work with Viasat across its Enterprise and Aviation businesses. Claire specialises at the point where marketing meets revenue – combining human insight, innovative creativity and commercial strategy to influence complex buying groups, build buyer confidence and turn engagement into measurable growth.