Samara Donald is Global Head of Account Based Marketing (ABM) at Amazon Web Services (AWS), where she leads worldwide ABM strategy across multiple regions for thousands of enterprise accounts.

With a rich history within the B2B Marketing industry spanning 25+ years, Samara's career covers management and leadership through most areas of the marketing mix with leading technology companies such as AWS, Microsoft, and Expedia—as well as agency side with WPP Wunderman and Momentum ITSMA. Grounded in an academic background with a Bachelor's degree in Communications and a Masters in Sociology, she brings a unique, human-centered perspective to enterprise marketing—believing that effective marketing is fundamentally about understanding decision-makers as people, not just job titles.

An active thought leader in the B2B Marketing community, Samara has written extensively on topics including the intersection of sociology and ABM, human-centered marketing in the age of AI, and strategies for building meaningful relationships with enterprise buyers. She is data-minded, results-driven, and passionate about helping organizations navigate emerging business landscapes.