Ksenia Ruffell is a senior B2B marketing leader with more than 20 years of international experience, specialising in demand generation, field marketing, account-based marketing and martech. She currently leads marketing across EMEA at IDeaS, a global leader in hospitality revenue management technology, where she combines strategic leadership with hands-on execution to drive measurable contribution to pipeline, revenue and growth.

Ksenia has a particular passion for the intersection of data, technology and creativity, and has led the implementation and adoption of a wide range of martech platforms across the customer journey. She is also a strong advocate for practical, commercially focused approaches to ABM, attribution and sales and marketing alignment.