Emma Greene is a B2B SaaS marketing leader with more than 25 years of experience leading marketing for global organisations. As VP Marketing, EMEA at Guidewire, she oversees regional strategy and execution across demand generation, account-based marketing, digital programmes, and field engagement. Guidewire is the platform trusted by property and casualty (P&C) insurers to engage, innovate, and grow efficiently.

Emma works closely with Sales and regional leadership to align on priorities, build integrated go-to-market plans, and drive pipeline impact. She takes a data-driven approach to every initiative, using analytics and AI to optimise performance and demonstrate marketing's contribution to growth. She has built and scaled high-performing teams grounded in collaboration and operational discipline.

Before joining Guidewire, Emma spent seven years as VP Marketing, EMEA & APAC at Deltek, where she led multi-region transformation across digital, demand generation, and customer lifecycle programmes. Earlier, she held senior marketing leadership roles at Oracle, driving strategic initiatives across EMEA.

Emma is passionate about marketing that resonates deeply with customers and prospects while delivering clear, measurable business outcomes.