Chris Cowie is a Client Partner at BT Business, responsible for BT's strategic relationship with a major client. He leads a multidisciplinary account team supporting one of the UK's best known consumer businesses across technology, transformation and innovation.

Working closely with JPC, Chris has developed a particular interest in how account-based approaches can deepen complex enterprise relationships by connecting customer insight more closely to the way account teams engage, combining technology with meaningful human interaction. He brings a practical Client Partner sales perspective on building stakeholder alignment, creating executive engagement and turning customer understanding into advocacy and long-term commercial value.