Daniele Quartana is Director of Marketing Operations at Tungsten Automation, where he leads the team behind the company’s marketing systems and data, spanning CRM, marketing automation, intent data, sales engagement and attribution. His focus is the part of ABM that decides whether it pays off: the handoff from account signal to sales conversation. His team routes leads to the rep who owns the account, escalates hot leads that go untouched, and produces the performance reporting that sales and marketing leaders review every week.

Where most teams use AI to create content, Daniele uses it to run the operation. His team builds its own AI automations for reporting and data quality, with guardrails that stop a run when the numbers look wrong. It also manages an AI sales agent working alongside human BDRs, with checks that flag when both are working the same prospect. He brings a hands-on view of what AI and ABM look like inside real sales systems, and what it takes to prove they work.