The Global ABM Conference Training

Unless you've been living under a rock for the past several years, as a marketer you'll know that Account-Based Marketing (ABM) is a proven strategy that helps organisations strengthen client relationships, build brand reputation, and accelerate revenue growth.

If you're looking to drive more significant business opportunities, ABM is a must.

Our ABM Essentials Training is designed to provide you with an in-depth understanding of how to successfully integrate ABM into your organisation’s marketing and sales strategies. Delivered by renowned ABM expert Robert Norum, this course offers a hands-on, practical approach to mastering ABM principles.

Expect a complete guide to the fundamentals of ABM and how to effectively embed it within your business, real-world case studies that demonstrate ABM’s effectiveness, and practical tools and insights to implement ABM strategies that yield measurable results. With over 750 professionals trained in the past three years, ABM Essentials is one of our most successful courses, empowering marketing leaders with the skills and knowledge they need to deliver impactful, personalised campaigns.

What will you learn?

Effectively pitch ABM to stakeholders, crafting a compelling strategy and messaging framework.
Secure executive buy-in and foster strong collaboration with your sales teams.
Identify and segment high-value accounts that align with your business objectives.
Master the six-stage ABM process for executing one-to-one, one-to-few, and one-to-many ABM programmes.
Leverage research and insights to shape your campaigns while tracking and measuring your ABM efforts to ensure long-term success

Certification

By completing this course, you'll not only gain valuable knowledge and practical insights, but you'll also receive a Certification of Attendance, demonstrating your expertise in Account-Based Marketing. Proudly added to your LinkedIn profile and CV, highlighting your dedication to continuous learning and positioning yourself as a knowledgeable ABM practitioner.

Whether you're looking to advance in your current role or stand out in the competitive marketing landscape, this certification adds credibility and sets you apart as a forward-thinking, ABM-savvy professional.

Right now, ABM teams are under a lot of pressure from leadership to make campaigns more efficient with AI. In the midst of this, they're left figuring out what actually works, where to find reliable data, and how to prove it's driving revenue. This session cuts through the noise to show you exactly where AI helps your ABM program, and where it risks wasting your time.

We'll work through a real ABM program scenario from start to finish, building an AI-assisted plan that actually makes sense - and prove that AI is definitely not about to take your job! You'll see the difference in outputs between prompting and automating account intelligence and content personalisation, with live examples. And how best to use tools like NotebookLM and Claude to dig into the findings, group accounts by priority, and create personalised messaging that resonates and scales. You'll understand how to set up the right guardrails and build a measurement framework that connects AI outputs to pipeline growth and deal velocity.

You'll walk away knowing how to get your team aligned on AI, choose the right pilots to invest in and show stakeholders the revenue impact they're looking for.

What will you learn?

A straightforward framework connecting problems to AI tools to ABM results
How to choose the right AI pilots with human-in-the-loop oversight
Turning account insights into messaging strategies and content plans that work
A measurement approach that connects AI outputs to revenue

AI only works in ABM when you implement it to solve a clearly defined problem, set clear boundaries and solid measurement. This course will give you the practical knowledge you need to align your team, use AI effectively for ABM, and demonstrate real revenue impact.

Certification

ABM Essentials Training

87% of marketers using account-based marketing say it delivers the highest ROI in their mix

Training | Practical AI for ABM: Define, Pilot, Prove