Dean is a customer focused marketer, focused on putting the customer's story at the forefront of an organisation's loyalty, retention and growth strategies.

Dean is an experienced customer marketing manager, with a key focus on driving customer advocacy, driving lifetime value, utilising reviews as a social proofing mechanism and improving the overall customer experience in the B2B SaaS, technology and telecommunications industries. Dean has demonstrated that he can plan and execute high performing multi-channel marketing campaigns, as well as organising regular customer and merchant customer advisory board sessions to give organisations key customer insights, which organisations use to help shape future business strategy, approach and product direction.