Sarah Roberts is a business leader with over 20 years’ experience in marketing and communications. She has a proven track record of partnering with executive teams to successfully command market share and execute go-to-market strategies across fiercely competitive industry verticals but, most prominently, telecoms. Sarah joined BAI Communications (BAI) in 2017 as the Global Director of Marketing and Communication and was named Group Chief Marketing Officer in May 2022 when the company expanded its global footprint as a leading player in shared network infrastructure. She has been responsible for and is leading the realignment and re-brand of BAI to Boldyn Networks, a huge undertaking that brings together its six companies under one new name and that came into effect in June 2023.