Suzanne joined the board at fintech broker Fluent Money in 2019, after holding senior marketing roles in various businesses including HSBC, The Co-Operative Bank and BUPA UK, for both B2B and B2C customers. Suzanne’s appointment within Fluent was to establish and build a Group Marketing function, lending her wealth of marketing acumen and direct marketing experience to cement Fluent Money as the financial services broker of choice, and build a repeat customer database to increase revenue for the group. Suzanne led and introduced Marketing Automation to nurture customers in 2020 to assist in driving repeat business, and she also oversaw the build of the Award-winning website supporting the brand relaunch for Fluent Money in 2021, and for the B2B division Fluent Partners in 2022. The Fluent marketing function has gone from strength to strength in the last four years in most marketing disciplines, particularly email, digital and social marketing, content-writing and creative design, in-house.