James is the Head of Marketing Communications at BOC, which is a provider of industrial, medical, and special gases and is part of Linde plc - the world's leading industrial gases company. With over 25 years of experience in various industries including IT, Professional Services, and Manufacturing, he has extensive experience in marketing strategy, eCommerce, digital marketing, demand generation, and brand communications. James has worked exclusively in the world of B2B marketing, at both global and local levels, which has given him deep insight into what it takes to produce creative B2B campaigns that deliver value for the business and the customer.