Sarah Woods is a seasoned business-to-business technology marketing leader, with software and cybersecurity expertise spanning Europe, Middle East, Africa (EMEA), and Asia Pacific.

She leads both EMEA Field and Global Channel Marketing at F5. Her EMEA remit spans corporate communications, operations, digital, field, and solutions marketing, while her global channel role covers F5 partner, distributer, and technology alliance marketing and communications.

Prior to joining F5 in 2019, Sarah led international field and channel marketing for RSA, covering EMEA and Asia Pacific, and spent five years leading EMEA marketing at FireEye. Her other vendor experience spanned working for tech giants Siemens and Sun Microsystems and for start-ups such as Censornet. As a result, she has a proven track record of collaborating closely with sales and channel partners to grow revenues for both start-ups and global vendors.

Sarah takes part in long distance walks and is a keen horse rider. She is also a leadership coach.